Bicycle Industry veterans Erik Olson and Dan Powell have launched Portland Design Works (PDW), a new brand of urban bicycle accessories. The PDW brand—which will focus on simple, beautiful designs—will roll out its first two categories of product, grips and inflation, in mid-February. Cargo racks, tools, mini-pumps and fenders will be available by late spring.
Olson and Powell last collaborated as the general manager and sales/marketing guy, respectively, for Planet Bike. The new venture is a dream come true for the native Midwesterners, who are excited to be living in Portland.
"You'd start a surf company near great waves, or a wind farm on an enormous plain. Likewise, we moved to Portland because its bike-friendly culture allows so many folks to get around easily by bike," says Powell. "We wanted to design and test our gear in that great urban cycling atmosphere."
PDW is a member of 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide.
More information is available on the new PDW website www.ridepdw.com.
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