Online retailer Backcountry.com now selling bikes and bike gear

After what can be deemed as no less than a 15-year oops, the climbers, hikers, skiers, and, yes, cyclists, at Backcountry.com have finally acknowledged… their customers want bikes, too. Mountain, road, cyclocross, triathlon — without a full selection of bikes and bike gear on Backcountry, even the most truehearted Backcountry loyalists have been forced to celebrate New Bike Day at somebody else’s shop. Until now.

Starting today, Backcountry.com is adding a deep selection of high-end, performance bikes and bike gear to the site. The selection will include bikes, clothing, accessories, components, tools, and racks. Everything a rider wants, a rider can get — for every style of riding from tarmac to trail.

Premium brands are part and parcel to the specialty retail experience. Backcountry’s all-things-bike selection includes (but isn’t limited to):

• 2XU
• 3T
• Arundel
• Biknd
• BMC
• Campagnolo
• Capo
• Catlike
• Chamois Butter
• Clean Bottle
• Continental
• CycleOps
• DMT
• DZ Nuts
• Easton
• Feedback
• First Endurance
• Fox Racing Shox
• Giordana
• Giro
• Gore Bike Wear
• Hammer Nutrition
• K-Edge
• Lezyne
• Look
• Louis Garneau
• Mavic
• Michelin
• Motorex
• Northwave
• Orbea
• Pear Izumi
• Pinarello
• Reynolds
• Ridley
• Rock Shox
• Salsa
• San Marco
• Santa Cruz
• Schwalbe
• Shimano
• Skratch Labs
• SRAM
• VeloShine.
• Vittoria
• Yeti
• Zipp

And if a customer orders a bike, that bike is built to exact spec in the store’s shop, by credentialed mechanics. Then it’s shipped off, fully built and ready to ride.